9 September 2026, Singapore— Whale TV, the leading independent TV OS maker, today announced that FlareFlow, the flagship microdrama platform from COL Group, launched on Whale TV enabled TVs in South America. Whale TV users across the region can watch FlareFlow's extensive library of premium microdramas on TV, enabling a whole new viewing experience for microdrama fans beyond mobile.
Since its launch in 2025, FlareFlow - COL's short-drama platform built for global markets - has grown rapidly. The platform has surpassed 52 million registered users and hosts nearly 7,000 premium short-drama titles, reaching over 200 countries and regions worldwide. In TikTok's Q1 2026 short-drama revenue-sharing rankings, FlareFlow ranked first among all rights holders.
Leveraging COL's"Vertical 2.0" strategy and its full capabilities in distribution,localization, and AI-enabled production, FlareFlow scales premium short-form entertainment globally through platform integrations and licensing partnerships. The platform has produced several phenomenal hits: Raising His Mistress's Child has surpassed 200 million views; the She Means Justice series has begun IP development to build out a broader content universe; and other titles such as Reborn to Be the Top Heiress, Mommy,It Hurts..., and Shoot at My Heart have each generated over $1 million in user spending.
Short dramas are becoming one of the fastest-growing content formats globally. Data shows global short-drama revenue reached $11 billion in 2025, while global short-drama app downloads exceeded 850 million in Q1 2026 alone, up 140% year-over-year. AI is also reshaping short-drama production, with AI now involved in producing over 95% of new titles industry-wide. As the format moves from mobile to the living room screen, the short-drama industry is entering an unprecedented window of transformation.
Jack Q. Gao, CEO of Whale TV, said:"FlareFlow's success in international mobile markets confirms the global appeal of short dramas as an emerging content format. The home TV screen has always been the center for family entertainment, and demand for premium audiovisual content is especially strong in South America. We're delighted that FlareFlow selected Whale TV as its partner for its television debut. Through Whale TV's operating system and global channel reach, we will together bring a more immersive, more intelligent microdrama viewing experience to millions of households across South America."
Tong Zhilei, Chairman and President of COL Group, said: "With their tight narrative pacing and strong emotionalresonance, microdramas have won over millions of users worldwide on mobile. Butthe imagination behind short dramas doesn't stop at the phone screen. When they enter the living room and appear on TV, their content value is unlocked even further. Whale TV's reach and user base in South America give FlareFlow an efficient channel to reach local family audiences. We look forward to exploring, together through this partnership, even more possibilities for microdramas on the home TV screen."
Starting today, users in South America can download the FlareFlow app from the Whale TV App Store to enjoy a vast library of short dramas on TV.
About Whale TV
Whale TV is an independent TV operating system that makes TVs smart and simple touse. Since its inception in 2011, the company has worked with more than 400 TV brands and enables over 47.5 million monthly active TVs around the world tohelp consumers discover, find and watch their favorite entertainment. With its easy-to-use TV OS, the company connects consumers, TV brands, content providers, and advertisers. Whale TV is headquartered in Singapore and has teams collaborating across the globe to make TV better for everyone.
About FlareFlow
FlareFlow is one of theworld's fastest-growing and most sought-after microdrama platforms, backed byglobal content powerhouse COL. Launched in April 2025, FlareFlow has already surpassed 15 million downloads across 177 markets within just six months.Combining a deep content library, AI-driven storytelling, and industrial-scale production, the platform delivers addictive short-form dramas that are reshaping the future of global entertainment.
Ranked among the Top 5 Entertainment Apps across the U.S., Germany, Australia, and Canada on both iOS and Google Play, FlareFlow continues to accelerate its growth trajectory with user spend increasing by over 500% since launch. By blending creativity, technology, and scale,FlareFlow is redefining how stories are created, consumed, and shared worldwide.
